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8 May, 07:40

Which of the following is an example of vertical integration?

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  1. 8 May, 08:12
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    A cosmetic company collaborating with worldwide retailers to market its product.

    Explanation:

    B would be a plausible answer, but there is no actual purchase going on there. The stores are not buying the cosmetic company or vice versa. Therefore, even though they are part of the same supply chain this is not vertical integration.
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