Imagine that you are an advertising executive and that your sales have dropped for a particular brand of laundry detergent. You want to design a set of ads that makes people feel good when they see your detergent, and you want to reinforce people for buying your product. How would you design ads that would condition people to feel good when they see your product?

As an advertising executive, I would first analyze the reason for dropping sales and also how the competitors live in the market and then design the advertisement.

The below aspects I would include in the advertisement to impress the public and increase the sales.

Compare my organization's detergent and other detergent and would say how my detergent is best in terms of quality I would introduce free offers which the customer will get along with the product. I would also express how the fragrance of the laundry detergent will grab the attention of a toddler, children, youth, middle age and old-age people. I would also show how an interviewee got an offer by wearing the dress which was washed by my organization's laundry detergent