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2 April, 15:37

As explained in this chapter's Opening Case, Amazon purchased Whole Foods. How will this transaction affect Aldi as it seeks to expand its presence in the United States? What competitive actions might Aldi take in response to Amazon's purchase of Whole Foods?

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  1. 2 April, 17:48
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    Aldi will experience shortage in food supply as it seeks to expand its outreach

    Explanation:

    Amazon's policy is a monopolistic one seeking to be in absolute control over food products. As Aldi prepares to expand its transaction in the US, Aldi will have to enter into agreement to supply on behalf of the company.

    Aldi must seek rebranding and awareness creation in order to gain market recognition. Meanwhile, Aldi can also focus on their market strength to acquire the market
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