Researchers have found that before buying a new car, consumers tend to look at ads for all makes and models of cars. However, once having purchased a car, consumers tend to read only ads for the kind of car they purchased. This tendency best illustrates the phenomenon known as:

Question

Social Studies

Arely

3 February, 16:40

Researchers have found that before buying a new car, consumers tend to look at ads for all makes and models of cars. However, once having purchased a car, consumers tend to read only ads for the kind of car they purchased. This tendency best illustrates the phenomenon known as:

+1

Answers (2)

Know the Answer?

Parker Buckley · Answer 1

Answer: Selective exposure

Explanation: Selective exposure is a psychological theory that refers to individuals tendency to favour information that consciously and unconsciously support their existing attitudes and opinions and to actively avoid things that challenges their views.

Carleigh Osborn · Answer 2

Selective exposure