The plot is one of the classic elements of effective storytelling in marketing communications. An effective plot hooks the audience right away through the elicitation of which two emotions?

Joy and Surprise

Displeasure

Reaction

Question

Social Studies

Hassan Carter

25 July, 09:15

The plot is one of the classic elements of effective storytelling in marketing communications. An effective plot hooks the audience right away through the elicitation of which two emotions?

Joy and Surprise

Displeasure

Reaction

+2

Answers (1)

Know the Answer?

Kristina Fitzpatrick · Answer 1

The correct answer is letter "A": Joy and Surprise.

Explanation:

An advertisement plot is a story that a promotion intends to prompt. It must cause joy in target consumers since, psychologically speaking, they will be more engaged with the ad because individuals pay more attention to stimuli that cause them happiness.

Besides, the advertisement must meet the surprise factor because the rarest the product being promoted or the promotion itself is, the more interested people will be in finding out what that is.

The plot is one of the classic elements of effective storytelling in marketing communications. An effective plot hooks the audience right away through the elicitation of which two emotions?Joy and SurpriseDispleasureReaction

The plot is one of the classic elements of effective storytelling in marketing communications. An effective plot hooks the audience right away through the elicitation of which two emotions?

Joy and Surprise

Displeasure

Reaction