Rosie o'neill and josh resnick are the cofounders of sugarfina. They met through match, and, as resnick says, "like any two type a people do on a date, we started brainstorming business ideas."

I believe the answer is: Planning

in business, planning refers to the process when management started to formulate a method to allocate resources in the most efficient way and reach the profit target. In partnership, both partners need to reach equal level of satisfaction before they can move to another step.