In their comparison of low-and high-context cultures, gudykunst and his colleagues discovered that

Gudykunst and his colleagues compared low context cultures with high context cultures. Upon the things they discovered while conducting the study are the following concepts:

In low context cultures, the meaning is in the message, while in high context cultures the meaning is in the context. The level of frequency in communication does not predict uncertainty in high context cultures, but it does predict it in low context cultures.