The tendency to view one's own culture and group as superior is called a. a subculture. c. cultural relativism. b. cultural universals. d. ethnocentrism.

The correct answer is d. ethnocentrism

Ethnocentrism refers to the phenomenon whereby individuals are positively biased towards their own culture or group, and regard it as more superior to other cultures and groups. Additionally, ethnocentrism involves evaluating other cultures solely by the values and norms of one's own culture.

ethnocentrism

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