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1 June, 09:30

The greatest goal in advertising is to convince us

"wants" are unnecessary.

the firm has the best price.

a particular product is a "need."

the product is the same as other firm's products.

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  1. 1 June, 12:59
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    The greatest goal in advertising is to convince people that they actually need a particular product.

    The alternatives: the first and the last would actually make people not buy the products. The second option is also a goal, but a minor one: unless people want to buy something, the prize is irrelevant.
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