The cognitive perspective in psychology focuses on how people encode, process, store, and retrieve information. how behaviors and thinking vary across cultures. feelings are influenced by blood chemistry. behavior is influenced by environmental conditions. people try to understand their own unconscious motives.

The cognitive perspective in psychology focuses on how people encode, process, store, and retrieve information

Every time people make their decision, they will have to encounter their own unique train of thoughts.

These train of thought will be heavily influenced by how they are raised, their culture, their preference, and the data/information that they have.