What recent development has influenced the outcome of elections?

a. payments to voters

b. legislation requiring everyone to vote

c. the use of internet technology to spread the word on a candidate

d. new forms of print advertising using scientifically designed layouts

The answer is c. the use of internet technology to spread the word on a candidate.

There is no doubt that social media has made an impact in the digital world. More people are active online users which make social media platforms great tools for electoral campaigns and PR. This has widened the reach of political candidates to speak to the youth as well.

In the US, the voters can't legally be paid for voting and there is no legal requirement to vote - so the first two options are wrong.

The correct answer is that c. the use of internet technology to spread the word on a candidate is changing the character of the elections. For example Facebook posts are now very important in forming opinions!