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15 October, 06:59

Ad vercundiam occurs when the ad attempts to persuade by presenting only two choices

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  1. 15 October, 07:44
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    We call Ad verecundiam to the improper appeal to authority. That means that fallacy occurs in an ad when there is a testimony of a public figure or celebrity and the company uses him as a tool to persuade rather than explaining relevant information. This is wrong because people would not be abe to see the real properties or characteristics of the product.
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