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16 January, 18:47

What is the name for a segment of a consumer market that has specialized product needs?

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  1. 16 January, 19:03
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    Psychographic segmentation is used to define specialized product needs and is responsible for classifying attributes of the social class, economic level, preferences and special needs of specific products and their consumption habits. This is the market segmentation that classifies this type of needs.
  2. 16 January, 22:39
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    Market segmentation is done in order similar consumers to be grouped and their needs to be served with a specialized marketing mix.

    Market segment is a segment of a consumer market that has specialized product needs. It is a subgroup of people that have similar characteristics and as a result similar product needs.
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