The marketing mix variables include what aspects of a product offerings? A. Product, place, promotion, price B. Perceptual mapping, promotion, and price C. Product, positioning, place, promotion, pricing D.
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Wiley Company purchased new equipment for $60,000. Wiley paid cash for the equipment. Other costs associated with the equipment were: transportation costs, $1,000; sales tax paid $3,000; and installation cost, $2,500.
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