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30 May, 06:00

Identify a situation when a planner might favor advertising in a market when the BDI exceeded the CDI.

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  1. 30 May, 09:16
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    If the BDI is exceeding the CDI, it will make since for the planner to favor advertising. The planner now has specific information about brands and products are performing well. More targeted advertising can be accomplished with the more specific BDI trend that with just a categories based index.
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