Highland green is a group of luxury hotels that caters exclusively to high-end customers who form a small part of the market. the hotel has incorporated all possible luxuries to satisfy these customers. the marketing approach employed by highland green best exemplifies: mass marketing. niche marketing. the contingency approach. the total-marketing approach. multi-segment marketing.

The marketing approach employed by Highland Green best exemplifies niche marketing. This approach best exemplifies niche marketing because niche marketing is defined as marketing to a narrow market segment and focusing on their small group, but specific needs. These segments are typically smaller compared to the total market of all products because they only serve a purpose for a small amount of people.