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23 October, 22:19

Bellstar communications is a new provider of 3d satellite tv service. it offers an extremely low introductory price for the first 12 months because it wants to attract new customers and quickly garner market share. which pricing strategy is it using?

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  1. 23 October, 22:40
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    Bellstar Communications is using a strategy known as Penetration Pricing - as stated this consists of setting prices really low to begin with in order to attract customers and establish market share. Once the provider is more established it's likely they will increase prices.
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