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16 December, 12:24

What is a qualitative forecasting model, and when is its use appropriate?

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  1. 16 December, 16:00
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    Qualitative forecasting model is a subjective technique based on opinions, judgement, emotions and personal experiences of consumers, used to forecast future data as a past function. This method does not rely on any mathematical computations or calculations. It is mainly used when a situation is vague or little data exists about a new product or technology.
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