The ford fusion hybrid se uses hybrid fuel technology with the latest in lithium-ion battery technology to deliver more power, convenience, prestige, and fuel economy than non-hybrid cars. these attributes listed for the ford fusion hybrid se are those that consumers may consider when assessing the car. if they do, these attributes would be considered

The attributes that consumers may consider when assessing the car would be considered as evaluative criteria.

Evaluative criteria is a term in marketing used to describe the factors that represent both the objective (power, fuel economy) attributes of a brand and the subjective (prestige, convenience) attributes. The consumer use these attributes to compare different products and brands.