Sometimes consumers have second thoughts after buying goods that are expensive, infrequently purchased, or associated with a high level of risk. this is an especially critical time for marketers, as their customers are dealing with:

This is an especially critical time for marketers, as their customers are dealing with buyer's remorse. Marketers may struggle to sell more goods or products to consumers, especially if the products are expensive. Consumers will not want to risk buying something they will regret again, so they will be less willing to spend money. The marketer must figure out a way to convince consumers to spend money or their profits will suffer. Engaging advertisements are a good solution to this problem.