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2 July, 22:56

A marketing manager is attempting to decide whether a new product launch decision should be postponed until some additional marketing research can be conducted. Which question should this manager ask himself or herself?

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  1. 3 July, 00:46
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    The correct answer is letter "C": Will the payoff from the research be worth the dollar expenditures for research?

    Explanation:

    Postponing the launch of a product implies losing sales opportunities. If the reason why the launch will be postponed is additional marketing research - whether necessary or not, the research itself implies expenditures. Thus, if choosing the research instead of the launch, the results of the study must bring good enough profits for the company after the launch to offset the delayed expenses of the additional study.
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