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26 April, 09:47

Why are female fans particularly valuable to the sports industry? Cite two specific reasons.

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  1. 26 April, 13:10
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    1. Potential huge target market for ticket sales

    2. Advertising opportunities for different products

    Explanation:

    The proportion of female sports fan actually pretty low compared to the male counterpart. (For example, only around 22% of the basketball's fan base are women.)

    That begin said, sports industry might want to focus on expanding the women's fan base because it could provide them with good financial incentives:

    1. Potential huge target market for ticket sales and merchandise

    More women fan base equal to more ticket sales that sold overall during the games, as long as it does not surpass the stadium's capacity. The sales of team's jersey and signs will also increase along with it.

    2. Advertising opportunities for different products

    Advertising is a huge chunk of sports teams' profit. Since the majority of sport fans are men, the products that partnered with the team for advertisement tend to be to targeted toward men (such as truck tire or male cologne). Having larger women fan base will provide opportunities for brands that targeted toward women.
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