When Rita Thomas' clothing company began to market its line of inexpensive cotton shirts in Africa, it assumed that it would be able to use its television and print advertising that had worked so well in the United States and other countries. However, the company was soon to learn that literacy rates and ability to access television was not the same as in the other areas of the world. Which of the following factors includes this decision-making factor in Rita's international marketing task?

A) Domestic environment (controllable)

B) Domestic environment (controllable)

C) Global environment (uncontrollable)

D) Foreign environment (uncontrollable)

E) Foreign environment (controllable)

Question

Business

Atkins

11 August, 07:35

When Rita Thomas' clothing company began to market its line of inexpensive cotton shirts in Africa, it assumed that it would be able to use its television and print advertising that had worked so well in the United States and other countries. However, the company was soon to learn that literacy rates and ability to access television was not the same as in the other areas of the world. Which of the following factors includes this decision-making factor in Rita's international marketing task?

A) Domestic environment (controllable)

B) Domestic environment (controllable)

C) Global environment (uncontrollable)

D) Foreign environment (uncontrollable)

E) Foreign environment (controllable)

+2

Answers (1)

Know the Answer?

Mackenzie Archer · Answer 1

The correct answer is D) Foreign environment (uncontrollable).

Explanation:

Rita Thomas' clothing company marketed their inexpensive shirts in Africa by using television as well as print advertising. The factor that includes the decision making in marketing international task is Foreign Environment (Uncontrollable). Because Rita's clothing company does not currently operates in Africa and is therefore a foreign market for the company and lower literacy rates are beyond the controls of Rita.