When Rita Thomas' clothing company began to market its line of inexpensive cotton shirts in Africa, it assumed that it would be able to use its television and print advertising that had worked so well in the United States and other countries. However, the company was soon to learn that literacy rates and ability to access television was not the same as in the other areas of the world. Which of the following factors includes this decision-making factor in Rita's international marketing task?
A) Domestic environment (controllable)
B) Domestic environment (controllable)
C) Global environment (uncontrollable)
D) Foreign environment (uncontrollable)
E) Foreign environment (controllable)
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Home » Business » When Rita Thomas' clothing company began to market its line of inexpensive cotton shirts in Africa, it assumed that it would be able to use its television and print advertising that had worked so well in the United States and other countries.