Which orientation, as it relates to marketing, maximizes a company's use of economies of scale?

a) product orientation

b) selling orientation

c) marketing orientation

d) production orientation

Question

Business

Ashleigh Levine

19 August, 20:03

Which orientation, as it relates to marketing, maximizes a company's use of economies of scale?

a) product orientation

b) selling orientation

c) marketing orientation

d) production orientation

+1

Answers (1)

Know the Answer?

Dana Berger · Answer 1

d) production orientation

Explanation:

A company that follows a production orientation chooses to ignore their customer's needs and focus only on efficiently building a quality product. This type of company believes that if they can make the best 'mousetrap,' their customers will come to them. Production Orientation is the general approach of any business that is primarily concerned with manufacturing and production processes. In a product oriented approach, business focuses and develops products based on what it is good at making or doing, rather than what the customer wants.

Which orientation, as it relates to marketing, maximizes a company's use of economies of scale?a) product orientationb) selling orientationc) marketing orientationd) production orientation

Which orientation, as it relates to marketing, maximizes a company's use of economies of scale?

a) product orientation

b) selling orientation

c) marketing orientation

d) production orientation