Choices companies give customers of the

features to be included on the products

they purchase are known as

Choices companies give customers of the features to be included on the products they purchase are known as "options".

Explanation:

Options are nothing but an enhanced version of the basic product.

There are 'n' number of examples which can be given and I am listing few.

Example 1: Shampoo

Shampoo is the basic product, adding on to it with little conditioner effect and fragrance enhance the existing model and customer likes the enhanced feature / option.

Example 2: Automobile products

A basic automobile with rear mirror, seat cover, carpets, etc to attract customer.

Example 3: Mobile phones

Almost all the customers look mainly for the features and they get attracted towards the purchase only by reading the features.

Features are added to keep the product live in the market.