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26 April, 06:57

Swan song is a spa that caters to the needs of small percentage of highly health conscious consumers. It offers state-of-the-art treatments in a luxurious setting

Customers willing to pay a premium bc for its products and services

A. Broad differentiation strategy

B. Focused on differentiation strategy

C. Product diversification strategy

D. Liquidation strategy

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Answers (1)
  1. 26 April, 10:28
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    B. Focused on differentiation strategy

    Explanation:

    In the differentiation focus strategy, the business target a small number of high-end clients. The business attempts to outperform its competitors by offering a perceived superior product or service. In adopting differentiation focus, the company aims to create strong brand loyalty from its customers.

    As clients pay a premium amount, a business must ensure its stays ahead of the competition by offering unique products and exceptional customer service.
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