Millennials consume media very differently from those of preceding generations, making it difficult to craft effective advertising campaigns that target them. As a result, ZipCar relies heavily on social media, which makes the Millennial segment more:_

a. Identifiable.

b. Profitable and substantial.

c. Profitable.

d. Substantial.

e. Reachable

The correct answer is letter "E": Reachable.

Explanation:

One of the benefits social media has brought to companies on advertising relies on the ease of information to be reached. Most social media applications profit from the advertising of different companies since people, moreover Millenials, access to that information everywhere they are making the spread of advertising reach target consumers faster than by using other methods.