Diane Fisher of ABC Research determined that her lent's problem was lack of knowledge about customer preferences for features on the company's products. Diane then determined that she should gather Information on the level of proforences for the six diferent product features among customers in the company's trading are Diane's decision to gather preference information for the product features is an exame of her determining A se problem definition B. determining customer preferences through the marketing research process o determining research design D. defamining research objectives E defining the problem in terms of information se

Question

Business

Kevin Larson

11 December, 08:04

Diane Fisher of ABC Research determined that her lent's problem was lack of knowledge about customer preferences for features on the company's products. Diane then determined that she should gather Information on the level of proforences for the six diferent product features among customers in the company's trading are Diane's decision to gather preference information for the product features is an exame of her determining A se problem definition B. determining customer preferences through the marketing research process o determining research design D. defamining research objectives E defining the problem in terms of information se

+4

Answers (2)

Know the Answer?

Caylee Nelson · Answer 1

D) determining research objectives

Explanation:

I guess that the problem states that Diane has a problem because she isn't able to understand her clients and their preferences. She wants to carry out a research to determine her clients' preferences regarding the six products that she offers.

Since she is deciding what information she should research, she is determining her research objectives. This way she will know what information she gather and what to ask her clients. Another important aspect is that by properly determining her research objectives, she will also know what not to look for.

Dennis Leblanc · Answer 2

D

Explanation:

In the above scenario, Diane's decision to gather preference information for the product features is an example of her Determining Research Objectives. Thus option D is the right option.

Cheers