If a locally based manufacturing firm with sales of $350 million decided to enter the EU market by setting up operations in France, which orientation would be the most effective: ethnocentric, polycentric, regiocentric, or geocentric

Question

Business

Elsa Dominguez

18 June, 09:31

If a locally based manufacturing firm with sales of $350 million decided to enter the EU market by setting up operations in France, which orientation would be the most effective: ethnocentric, polycentric, regiocentric, or geocentric

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Answers (1)

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Tate Gray · Answer 1

Regiocentric

Explanation:

In business, Regiocentric refers to an international business strategy in which a company will obtain their employees from the locals every time they opened up their branch in foreign country.

This will be the most effective for the manufacturing firm in the case above.

Locals people tend to have more understanding about the culture in that place. Meaning that they will communicate more efficiently with one another and they will have more understanding about customers' preference in that country.