Product innovation is more than a process. At high-leverage innovators, innovation is a cultural priority. a. True b. False

That statement is true

Explanation:

High leverage innovators refers to the group of innovators that could create inventions that change the way the market operates. They tend to put really high investment in their research / development but will obtain a really large chunk of profit if they're successful.

These innovators tend to believe that their innovations will change how society generates most of its GDP (cultural priority)

Example of high-leverage innovators are companies like Google or Tesla, whose products could completely disrupt the market and change the life of most people.