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21 September, 22:32

Green Frog is an environmentally friendly firm in the cosmetics industry that has decided to undertake a strategic planning project. It wants to ensure that it performs the process correctly and so intends to start the process with the first step of the strategic planning process. This step is:A) crafting a mission statement. B) setting objectives. C) measuring performance. D) defining its business level strategy.

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  1. 22 September, 01:11
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    The given step is crafting a mission statement.

    Option a

    Explanation:

    Strategic planning is a tactic or guidance method for a company to decide how its resources should be allocated to fulfil its strategy. It can also provide regulatory mechanisms to guide the plan's execution.

    The strategic planning process will take some time, but it is good for everyone. They seem to have a better knowledge of expectations, ambitions and a means of doing so as the owner of a local enterprise. It can guarantee success by promoting greater productivity from the workers.

    Strategic planning can also go bad when you have unrealistic targets and objectives. Each company owner wishes his business to grow and prosper, but it could dissuade you and your staff if you set an extremely ambitious rate of growth.
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