General Mills conducted research on a "new, improved" version of their cereal, TRIX. Consumer taste tests showed the new version was preferred over the old TRIX, but the new version was a failure when it was introduced. It was noted that the research was flawed in that the new version of TRIX was compared with the old TRIX, a choice that consumers in the marketplace would not have. The correct research should have compared the new TRIX with competitor brands. This example illustrates:

Question

Business

Memphis Mason

4 August, 00:41

General Mills conducted research on a "new, improved" version of their cereal, TRIX. Consumer taste tests showed the new version was preferred over the old TRIX, but the new version was a failure when it was introduced. It was noted that the research was flawed in that the new version of TRIX was compared with the old TRIX, a choice that consumers in the marketplace would not have. The correct research should have compared the new TRIX with competitor brands. This example illustrates:

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Answers (1)

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Gabrielle Simon · Answer 1

improper research design

Explanation:

Based on the scenario being described within the question it can be said that this example correctly illustrates improper research design. This is a design that unintentionally fails to measure the correct variable that it was initially intended to measure. Such as in this example, the company was trying to measure the future market potential for their new trix product but by comparing their new product with the old one they failed to actually measure how it will perform when introduced in the market.