Customer satisfaction surveys will be effective when the questions included in the survey can provide actionable results.

true or false

TRUE

Explanation:

Customer satisfaction surveys are instruments used by companies to measure the level of satisfaction the customers or consumers get from using their products. It is important because it gives the company information about the positive and negative perceptions about their products and services of which they could improve on. So if the information provided in the survey cannot provide actionable result, the whole survey becomes useless because the information provided cannot be acted upon.