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17 January, 22:05

A company is targeting consumers who have not purchased its products for several months. It is segmenting the consumer market based on which component?

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  1. 18 January, 01:30
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    Usage Rate.

    Explanation:

    A company is targeting consumers who have not purchased its products for several months. It is segmenting the consumer market based on usage rate. It is one of the type of behavioral segmentation where markets are segmented on the basis of consumers knowledge, response towards product, usage rate and attitude. Marketers divide the markets into nonusers, ex-users, potential users, first time users and regular users in order to target them accordingly.
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