Cirrus Aircraft, a leading manufacturer of small airplanes, sees a market opportunity and has decided to double its plant capacity over the next two years. What type of competitive action does this represent?
A. A tactical action because the move is an attempt to fill a gap in service.
B. A strategic action because such a large plant expansion will require a major commitment of resources.
C. A strategic action because the firm can easily reverse the action at any time, thus giving Cirrus more strategic flexibility.
D. A guerilla offensive because it is fast and will surprise its rivals.
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Home » Business » Cirrus Aircraft, a leading manufacturer of small airplanes, sees a market opportunity and has decided to double its plant capacity over the next two years. What type of competitive action does this represent? A.