Why is it important for the ALSA management team to understand the importance of social media in their work?

Because the social media is the best channel to establish a relationship between the company and the customer.

Explanation:

We live in a world that is not only globalized, but computerized and always online. Social media in this scenario has a strong line of communication that allows companies to get closer to their customers and manage to meet their needs more efficiently.

Through social media, the company is able to adapt its work in the best possible way, listening and interacting with the client, generating engagement and finesse and thus making the work more dynamic, current and accurate.

Answer: the ALSA management team must understand the importance of social media in their work because of globalization. People can work from one country to another country through social media. Through social media you can get answer to your problems at work quickly.