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16 October, 14:44

According to the BrandZ model, "Bonded" consumers at the lower levels of the pyramid build stronger relationships with and spend more on the brand than those at the top. Group of answer choices True False

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Answers (1)
  1. 16 October, 16:55
    0
    FALSE

    Explanation:

    According to the BrandZ model, "Bonded" consumers at the lower levels of the pyramid build stronger relationships with and spend more on the brand than those at the top. This is a false statement. True statement is, according to the BrandZ model, "Bonded" consumers at the top level of the pyramid build stronger relationships with and spend more on the brand than those at the top. This bonding is created in the very last step which is the ultimate result of the

    Presence

    Relevance

    Performance

    &

    Advantage step, therefore the order becomes this:

    Presence

    Relevance

    Performance

    Advantage

    &

    Bonding.
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