According to the BrandZ model, "Bonded" consumers at the lower levels of the pyramid build stronger relationships with and spend more on the brand than those at the top. Group of answer choices True False

FALSE

Explanation:

According to the BrandZ model, "Bonded" consumers at the lower levels of the pyramid build stronger relationships with and spend more on the brand than those at the top. This is a false statement. True statement is, according to the BrandZ model, "Bonded" consumers at the top level of the pyramid build stronger relationships with and spend more on the brand than those at the top. This bonding is created in the very last step which is the ultimate result of the

Presence

Relevance

Performance

&

Advantage step, therefore the order becomes this:

Presence

Relevance

Performance

Advantage

&

Bonding.