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30 March, 11:33

Farnsworth Television makes and sells portable television sets. Each television regularly sells for $360. The following cost data per television are based on a full capacity of 20,000 televisions produced each period: Direct materials $ 65 Direct labor $ 50 Manufacturing overhead (70% variable, 30% unavoidable fixed) $ 60 A special order has been received by Farnsworth for a sale of 3,500 televisions to an overseas customer. The only selling costs that would be incurred on this order would be $14 per television for shipping. Farnsworth is now selling 8,500 televisions through regular distributors each period. What should be the minimum selling price per television in negotiating a price for this special order?

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  1. 30 March, 13:39
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    The minimum price must be able to cover the variable costs, therefore $142 is the absolute minimum.

    Explanation:

    Giving the following information:

    The following cost data per television are based on full capacity of 20,000 televisions produced each period:

    Direct materials $ 65

    Direct labor $ 50

    Manufacturing overhead (70% variable, 30% unavoidable fixed) $ 60

    A special order has been received by Farnsworth for a sale of 3,500 televisions to an overseas customer. The only selling costs that would be incurred on this order would be $14 per television for shipping.

    Because it is a special offer with an overseas consumer and there is unused capacity, we will not consider the fixed costs to make a better offer.

    Unitary cost = 65 + 20 + 14 + (60*0.70) = $141

    The minimum price must be able to cover the variable costs, therefore $142 is the absolute minimum.
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