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12 January, 22:12

Even if consumers form brand evaluations, two general factors can intervenebetween the purchase intention and the purchase decision. One of these isunanticipated situational factors. What is the second factor?

a. Amount of purchasing power.

b. Attitudes of others.

c. Short-term memory capabilities.

d. Ability to return merchandise.

e. The self-concept.

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Answers (1)
  1. 13 January, 00:18
    0
    Answer:b. Attitudes of others.

    Explanation: Purchase intervention and decisions isn't independent of the attitudes of parties involved.
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Home » Business » Even if consumers form brand evaluations, two general factors can intervenebetween the purchase intention and the purchase decision. One of these isunanticipated situational factors. What is the second factor? a. Amount of purchasing power. b.
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