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14 February, 18:12

The manager of ProduceBuddy is interested in asking consumers what they think about the store's new layout and expanded produce selection. If the manager would like to obtain a high response rate and have the study conducted as quickly as possible, which data collection method would you recommend?

a. Focus-group interview

b. Mail survey

c. Shopping mall intercept interview

d. Telephone survey

e. Direct observation of consumers in the stor

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Answers (1)
  1. 14 February, 20:41
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    Answer: Option (D)

    Explanation:

    Telephone survey is referred to as or known as one of survey methods that is used in order to collect data and information either from general population/audience or from specific sample population. Telephone surveys are also known to be a systematic collection of information and data from a demography done by making calls to respondents listed in preset list, this is aimed in order to collect information and thus gain feedback.
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