Does P&G really need to constantly put money into advertising when its product already have a strong hold in global market?

The answer is yes, P&G precisely because it has a strong presence in the global market should constantly invest in advertising.

P&G is a large company that has several product lines for sale to the end customer. It has more than 65 brands with most of them being the segment leader.

Therefore, it is important that the company continues to invest in promotional marketing to anticipate new consumer trends and indicators so that it can obtain greater direction and control over the various markets in which it operates. Promotional marketing is also important to assist in the innovation of organizational processes and in the construction and consolidation of the relationship with the customer and the satisfaction of their needs.