Bub Fizz Inc. manufactures chewing gum. Through marketing research, it was learned that most of its customers use the chewing gum as mouth freshener. Hence, it modified its formula to manufacture gums that have a long-lasting flavor. In this scenario, which of the following was responsible for the change in the product?

a. Green marketing

b. Cause-related marketing

c. Promotion strategy

d. Consumer behavior

d. Consumer behavior

Explanation:

Consumer behavior is the process by which the consumer selects, uses and enjoys a product, once you know who is buying your product or services you just have to make sure to gain their fidelity, the company changed the formula of the chewing gum because they learnt how the consumer was using it and what the consumer needed form them, that's consumer behavior.

The correct answer is d. Consumer behavior.

Explanation:

Consumer behavior is a process. It is the study of the processes that intervene when people or groups choose, buy, use or dispose of products, services, ideas or experiences to meet their needs and desires.

Consumer behavior describes two different types of consumer entities:

The personal consumer and the organizational consumer. The personal consumer buys goods and services for their own use, for home use, or as a gift for a third party Variables such as motivation, emotion, learning, information processing, culture and social patterns are involved.