A company believes that its product will exhibit network effects if enough consumers begin to use it. How might this company decide to price its product? A. Offer the product for free early on, and increase the price later. B. Offer the product at a high price initially to attract high-WTP customers and then gradually decrease the price to make it affordable to lower-WTP customers. C. Offer the product at a price equal to the price charged by the nearest competitor. D. Set the price based on the cost of manufacturing the product.
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