The first step in the STP process is to identify the segmentation methods to be used. produce a list of strengths and weaknesses of the firm's past marketing strategies. establish the overall strategy or objectives. select target markets. develop a marketing mix, so that an appropriate segment can later be identified.
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Home » Business » The first step in the STP process is to identify the segmentation methods to be used. produce a list of strengths and weaknesses of the firm's past marketing strategies. establish the overall strategy or objectives. select target markets.