Bryce Phillips began buying and selling outdoor sporting equipment to support his skiing and traveling habits. From there, he founded Evo, a company that sells quality outdoor equipment and clothing at reasonable prices. With a strong organizational culture and set of guiding principles, managers at Evo, are challenged to promote growth in an unpredictable environment. Considering the nature of the company, which demographic trend accurately represents the greatest marketing challenge for Evo?

a) Shrinking workforce

b) Aging population

c) Growth of minorities in the workplace

d) More women in the workforce

The correct answer is: b) Aging population.

Explanation:

In the scenario described by the question above, it can be said that the demographic trend that accurately represents the biggest marketing challenge for Evo, is the aging of the population.

This is the most suitable alternative to the question, since when analyzing the nature of the company, which sells sports equipment and quality clothes for sports, it can be deduced that the corporate culture and its target audience is composed of a generation of younger people who play outdoor sports, so if the population is aging, the company would have a major marketing challenge to be able to win over this specific audience of older people whose profiles and values may not be consistent with Evo's values.