In an attempt to expand viewership of the television show Mystery Science Theater 3000 in its early days, the producers encouraged viewers to make copies of the show on video tapes and give them to friends. The closing credits included the words "Keep circulating the tapes!" This is an example of:

Question

Business

Dwayne Pittman

14 September, 13:14

In an attempt to expand viewership of the television show Mystery Science Theater 3000 in its early days, the producers encouraged viewers to make copies of the show on video tapes and give them to friends. The closing credits included the words "Keep circulating the tapes!" This is an example of:

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Answers (1)

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Myles Leach · Answer 1

a. guerilla marketing

Explanation:

Based on the information provided within the question it can be said that this is an example of guerilla marketing. This type of marketing is when company's use creative tactics or unconventional methodology in order to garner attention towards it's product or service. Such examples may include viral videos and publicity stunts.