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7 January, 12:18

a recent hynday ad features a vigilant dad (kevin heart) keeping ttabs on his daughter and herdate using a speial location tracking feature in his hyndai. what type of ad is this?

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  1. 7 January, 14:20
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    The correct answer is letter "D": Delayed response, brand advertising meant to stimulate secondary demand.

    Explanation:

    In the ad, American actor Kevin Hart plays the role of a father who lends his new Hyundai vehicle to his daughter's date so he can take her out. The vehicle has a tracking system that can be operated with a smart watch. This is how Hyundai introduces the key feature of its product. Later on in the ad, Hart follows the date everywhere to make him uncomfortable with his daughter. Eventually, Hart accomplishes his objective with the date ending up being friends.

    The ad reflects a secondary demand delayed response since it portraits the special feature of a vehicle over what the competitors may offer with the purpose of engaging customers with the brand in the long term.
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