A media strategy is the process of: A) investigating the media usage of a product's target market. B) analyzing and choosing media for an advertising and promotions campaign. C) selecting the outlets of each media that will be used for an advertising campaign. D) choosing the proper appeal, message, strategy, and executio

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Business

Justice Ho

6 November, 20:38

A media strategy is the process of: A) investigating the media usage of a product's target market. B) analyzing and choosing media for an advertising and promotions campaign. C) selecting the outlets of each media that will be used for an advertising campaign. D) choosing the proper appeal, message, strategy, and executio

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Francesca Holloway · Answer 1

Answer: Analyzing and choosing media for an advertising and promotions campaign.

Explanation:

A media strategy is the process of carefully studying a target market for a product and then carefully designing the best form of advert that would efficiently pass across a business' message about their product to the consumers in that market, done to positively influence consumers purchase behavior. A business carefully plans it's media strategy and then implement it.