A small manufacturer of custom cabinets wants to expand sales but does not wish to get involved directly with selling or any other marketing activities. The manufacturer probably will opt to employ which form of channel structure for reaching consumers?

Question

Business

Amari Lozano

10 December, 07:05

A small manufacturer of custom cabinets wants to expand sales but does not wish to get involved directly with selling or any other marketing activities. The manufacturer probably will opt to employ which form of channel structure for reaching consumers?

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Answers (1)

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Callum Schultz · Answer 1

If the manufacturer does not want to be involved in any sales or marketing activities, he will probably have to employ a sales agent to handle those activities.

Explanation:

A sales agent is an individual or a firm that is employed by a manufacturer to handle the sales and/or distribution of goods within an assigned territory.