in supply chain The competitive characteristics that persuade a customer to choose one company's products over those of another company are called:

correct answer is Order winner

Explanation:

in the supply chain, every firm want more profit

for more profit, they want increase their supply chain and sell more product

so in this competitive characteristics customer choose 1 company product over another company with their attractive offers

so as that order winder is special products and service that attribute desire from the customers that enable the company to win by beating competition in the market

so correct answer is Order winner